Seven golden rules to remember for writing in films.

• Assume a conversational tone by using short sentences and an informal, approachable style.


• Engage your audience emotionally; make them care about both the people and content of your production.


• Provide adequate logical structure; let viewers know where you're going, which concepts are key, and when you're going to change the subject.


• After making an important point, expound on it; illustrate it.


• Don't try to pack too many facts into one program.


• Give your audience a chance to digest one concept before moving on to another.


• Pace your presentation according to the ability of your target audience to grasp the concepts.